In my day job I work as a market and data analyst for a global fruit brand, building focused tools that help teams decide where to invest, which markets to prioritize, and how to allocate budgets. If you're hiring, this page shows how I think and the kind of tools I build.
Clarify the exact question ("Where are we losing momentum?", "Which markets should get more A&P?") before opening any tool.
One dashboard, calculator, or view per decision, so stakeholders don't drown in tabs and filters.
Translate findings into "so what / now what" and track whether decisions actually changed behaviour.
Question
Which markets and segments are most at risk in our brand funnel?
What I built
A Power BI board that combines brand funnel metrics, NPS, and key perception items across multiple markets into one view, with simple filters by country, segment, and time period.
What you can see / decide
Quickly see where awareness, consideration, or preference is slipping, and which markets need deeper investigation or extra A&P support.
Question
In which markets can we grow premium mix without losing volume?
What I built
A compact tool that overlays historic pricing, promo intensity, and premium share with market performance to flag markets where premiumisation is under-developed relative to peers.
What you can see / decide
Identify 3–5 markets where a targeted premium push is likely to pay off, instead of spreading effort thin across all markets.