[
 {"brand":"madmum","osm":"node/3670476540","name":"Tiensestraat","address":"Tiensestraat 38","year":2018,"setting":"Shopping street","insight":"The original bar establishes the starting point. Its later network reaches different everyday occasions rather than one uniform location type.","dateNote":"Opened June 2018, according to the founder's account.","source":"https://kuleuven.foleon.com/econnect/econnect-maart-2025/ondernemerscafe"},
 {"brand":"madmum","osm":"node/10756056961","name":"Letteren campus","address":"Erasmusplein 1 / Blijde-Inkomststraat 21","year":2021,"setting":"University campus","insight":"A campus setting introduces a different audience and weekly rhythm. Student presence does not, by itself, establish spending or year-round demand.","dateNote":"2021 opening reported by the founder. Map point is approximate within the campus; sources use different entrance addresses.","source":"https://kuleuven.foleon.com/econnect/econnect-maart-2025/ondernemerscafe"},
 {"brand":"madmum","osm":"node/12427738701","name":"Vaartkom","address":"Vaartkom 33","year":2022,"setting":"Waterfront neighbourhood","insight":"This adds a waterfront setting to the network. It suggests a different local occasion, but rents and repeat demand still need checking.","dateNote":"February 2022 opening at the Minckelers site reported by the founder; CBE registration starts in December 2021.","source":"https://kuleuven.foleon.com/econnect/econnect-maart-2025/ondernemerscafe"},
 {"brand":"madmum","osm":"node/2911984204","name":"Brusselsestraat","address":"Brusselsestraat 42","year":2022,"setting":"Shopping street","insight":"A second shopping-street location raises a practical question: does it reach new customers, or partly redirect existing ones? Public accounts cannot answer that.","dateNote":"2022 is inferred from the founder's opening sequence and supported by a January 2022 registration; the precise public opening date is unverified.","source":"https://kuleuven.foleon.com/econnect/econnect-maart-2025/ondernemerscafe"},
 {"brand":"madmum","osm":"way/653374291","name":"Leuven station","address":"Martelarenplein 16","year":2022,"setting":"Commuter hub","insight":"A station offers a distinct commuter occasion. Early opening hours and fast service matter, while concession terms can change the economics.","dateNote":"November 2022 opening reported by the founder. The brand lists number 16; CBE lists number 20.","source":"https://kuleuven.foleon.com/econnect/econnect-maart-2025/ondernemerscafe"},
 {"brand":"madmum","osm":"node/14080823788","name":"The Roastery","address":"Havenkant 8","year":2025,"setting":"Roasting, retail and training","insight":"This is more than another bar: production, workshops and equipment retail add distinct channels. Their contribution is not separated in public accounts.","dateNote":"2025 expansion supported by the brand's history and opening announcements. Exact opening day is not used.","source":"https://www.madmumcoffee.be/pages/ons-verhaal"},
 {"brand":"mok","osm":"node/3238529731","name":"MOK Leuven","address":"Diestsestraat 165","year":2012,"setting":"Bar and retail","insight":"One Leuven bar can anchor a business with other-city and wholesale activity. Local storefront count is not a reliable measure of company size.","dateNote":"2012 opening confirmed by MOK's official website.","source":"https://mokcoffee.be/"},
 {"brand":"onan","osm":"node/460414729","name":"Original bar and shop","address":"Parijsstraat 28","year":2004,"setting":"Bar, coffee and tea retail","insight":"A longstanding destination combines drinks with take-home retail. Its history is evidence of longevity, not a forecast of demand for a new entrant.","dateNote":"2004 opening confirmed by Onan's official history.","source":"https://onan.be/nl/blog/2022/05/11/van-idee-tot-cafe-de-oorsprong-van-onan/"},
 {"brand":"onan","osm":"node/3906566203","name":"Across the street","address":"Drie-Engelenberg 6","year":2026,"setting":"Adjacent location","insight":"The second confirmed Onan address is across the road. This illustrates local depth rather than a dispersed citywide network.","dateNote":"Confirmed operating by the current 2026 website. CBE records Overkant from October 2025; its exact public opening date is unknown. It is not shown as a verified 2025 opening.","source":"https://onan.be/nl/"}
]