Choose the customer occasion
Campus routine, commuter stop or neighbourhood visit? Check when people pass, what they buy and why they would return.
Next test: observe two candidate sites across weekday, weekend and quieter periods.
COFFEE / LEUVEN / THE CHOICES BEHIND GROWTH
How do you build Leuven's next coffee business?
The answer is bigger than opening another cafe.
A station concession. A second city. A shop across the street. Madmum, MOK and Onan show different ways a local coffee business can grow, and different questions worth asking before you follow.
Three businesses. Different ways to grow.
Evidence checked October 2026Madmum in Leuven
THE ECONOMIC CHECK
Expansion and profit are different stories.
Net profit fluctuates even as a business develops. The accounts show the outcome, not which location or channel caused it.
Company net profit · EUR
Exact figures and comparison
| Year | Madmum / Felipes | MOK / City Roast | Onan / Koffie Onan |
|---|
No company in this pilot disclosed turnover in these filings. Net profit is not revenue, cash flow or a profit-margin percentage.
Download the financial evidenceWHAT THIS MEANS FOR A NEW OPERATOR
Copy the question. Not the chain.
Choose the growth engine
A second bar, wholesale, take-home retail or training are different businesses. More locations are not the only route to scale.
Next test: compare one new-site scenario with one non-store channel.
Earn the right to expand
Company accounts cannot prove a single site's economics. Rent, staffing, repeat demand and operating capacity must work first.
Next test: build a site-level break-even case and stress-test lower sales and higher costs.
A plausible opportunity is not simply an empty patch on a map. It is a customer occasion you can serve with repeatable economics.
Explore the earlier location-screening mapWhere the story ends and the unknowns begin
These are selected surviving businesses, not a complete market sample. We have no branch sales, rents, footfall or customer-retention data. A timeline is not proof of causation; a historical profit is not a forecast. Current locations and known milestones do not reconstruct every closure or relocation.